The five core areas to focus on if you want to increase your ECommerce sales

STEP ONE: AN ECOMMERCE WEBSITE NEEDS TO CREATE SALES

USE A PLATFORM THAT WILL INTEGRATE WITH A GOOD EMAIL MARKETING AUTOMATION SOLUTION

IMAGES AND DESCRIPTIONS

ALT TAGS

IN-DEPTH PRODUCT INFORMATION

KEEP YOUR ABOUT US PAGE PERSONAL AND RELATABLE

THE SHOPPING EXPERIENCE NEEDS TO BE EASY

CONSIDER GET NOW, PAY LATER PLATFORMS

GET A PINTEREST PIN

STEP TWO: ONLINE SHOPPING WEBSITES NEED GREAT SEO (SEARCH ENGINE OPTIMISATION)

PINTEREST IS POWERFUL FOR ONLINE RETAILERS

GOOGLE MY BUSINESS PAGE

STEP THREE: YOU NEED STRONG ORGANIC ACTIVITY ON FACEBOOK AND INSTAGRAM

SHOPPING

CAPTIONS

USER GENERATED CONTENT

INSTAGRAM STORIES

REPLY TO ALL COMMENTS

STEP FOUR: CREATE A FACEBOOK AD FUNNEL TO BRING IN THOSE SALES

STEP FIVE: EMAILS & MARKETING AUTOMATION FOR ECOMMERCE

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Rachel Klaver

Rachel Klaver

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Content strategist. Host of MAP IT Marketing Podcast, Author of Be a Spider, Build a Web, coming out May 2022.