Aug 31The Power of Email Marketing for Small Businesses: Building Community and Engaging Your AudienceWhen it comes to digital marketing, so much of the focus is on the flashy stuff, such as social media, videos, and other content marketing, that it becomes easy to overlook one of the most powerful platforms to connect with your audience: email marketing! As a content marketing coach, I’ve…Email Marketing4 min readEmail Marketing4 min read
Jun 21Marketing Strategies that Position Your Business as the BestIf there’s one question that can make a business owner squirm, it’s this: “What makes you the right person to buy from?” Some may respond with a quick comeback like “we’re the best” or “because we’re the cheapest.” …Marketing4 min readMarketing4 min read
Jun 9How to create an Effective Small Business Marketing StrategyLet’s just start with a few parameters for my feelings on SMALL BUSINESS MARKETING STRATEGY. I haven’t researched a bunch of other marketers and found out what they include in their strategies. However, I have been sent quite a few from previous clients. …Marketing4 min readMarketing4 min read
May 315 Content Marketing Blocks That Hold Small Business Owners BackAs a marketing coach who works with small business owners, I’ve seen firsthand the challenges that come with content marketing on social media. Despite their best intentions, many small business owners struggle to create consistent content that resonates with their audience and drives sales. …Content Marketing4 min readContent Marketing4 min read
May 255 Effective Content Marketing Tactics for Small Business Lead ConversionWhen content marketing works, you’ll get ongoing lead conversions in your small business that feel like they are “almost by magic”. To get to that point we need to look at ensuring our message is super clear, our audience is talked to in every piece of content, and we really…Lead Conversion5 min readLead Conversion5 min read
May 12Stand Out and Gain a Competitive Advantage in Your Small Business — Learn HowAs a small business marketing strategist, I often ask business owners what makes them the right choice for potential customers. It’s a question that can make them feel uncomfortable, and some may respond with generic answers like “we do great work” or “we have incredible customer service.” …Marketing6 min readMarketing6 min read
May 5Small Business Marketing Strategy: How Strategy Helps Small Businesses Think BigWhether it’s written down or not, all small businesses are running on strategy. It may be planned out, “go with your gut,” or “whatever is going to get us through the next week”. …Marketing6 min readMarketing6 min read
Apr 27How to Improve Your Content Marketing Strategy: Tips for Small Business OwnersYour content marketing strategy will underpin everything you create and say both online and offline for your business. The more we create content that aligns to our overall business goals, our values, our offer and our idea audience, the more we attract people with our content. …Marketing4 min readMarketing4 min read
Apr 24Eight ways to get more sales from your ecommerce websiteGetting more sales from your website can help you feel like you are growing your business on autopilot! It feels easy when it’s working well. We often spend far less time and effort on a website than we do on an office fit out, or a physical store — and…Marketing6 min readMarketing6 min read
Apr 5Finding Your Content Marketing Style as a Small Business OwnerAs a small business owner, you know how important it is to communicate your knowledge to your target audience. However, finding your own content style can be challenging. With so many different strategies and approaches out there, it’s easy to get overwhelmed and feel like you need to fit into…5 min read5 min read
