“Are you my marketing angel?” the post read. It went on to give a full blown job description of all the marketing this angel was going to need to produce for the business owner, including strategy, setting up and reading analytics, social media posting, marketing automation, blog writing, SEO and…

Earlier this year I tried to stream to multiple platforms at once with a new app. I like to make things challenging. So I advertised it and got a bit of a buzz. On the day of the Livestream I freaked out at the pressure I’d put myself under, but…

Do this! Do that! Make a video! Post regular content! Yes, it’s all very well and good that myself and other marketers are always telling you to spend time curating your social media accounts. But what we often miss emphasising is the ‘why’. See, we’re not telling you to do…

I know I don’t actually need to tell you that this time of the year, in the lead up to Christmas, is one of the most profitable periods for retailers and ecommerce. So, what I am actually here to tell you is how to ensure you make the most of…

Websites are where potential customers come to ‘window shop’ your business. They check out what you do and what makes you so good at it. But there’s a fine line between ensuring your business stands out, and overloading people with content about how amazing we are. Unfortunately, many business websites…

I totally get it. Being in front of a camera to promote your business isn’t everybody’s idea of a fun day out. The limelight isn’t for everyone and if it’s something you’ve never done before, it can be downright scary. I had a client recently who said it felt like…

Effective marketing doesn’t always need to be complicated — it just needs to tell a story. And one of the best ways to do this in business is by creating case studies for potential customers to read. Essentially, a case study describes how you and a client worked together to…

It’s 2020, the world is in the grip of the pandemic. …

Clients always come first in business, right? Well, actually, no. Not when it’s at the expense of valuing your own worth and hard work. But for some reason, it’s how so many small business owners operate (and I’ve worked with hundreds). …